Types of Advertising

Viewed from the destination, there are several types of advertising, namely: comercial advertising, corporate advertising, public service advertising, and filanthropy advertising.

1. Commercial Advertising. Commercial advertising is advertising that aims to support the marketing campaign of a product or service.
2. Corporate Advertising. Ads which aims to build an image of a company which in turn is expected to also build a positive image of the products or services produced by the company. Corporate ads will be effective when supported by the fact that strong and relevant to the community, having news value and is usually always associated with activity-oriented public interest. Corporate Advertising is another form of strategic advertising when a company campaign to communicate its corporate values ​​to the public.
3. Public Service Advertising. Public service is part of a social marketing campaign aimed at selling the idea or ideas of interest or community service. Public Service Ads messages usually in the form of solicitation, statement or appeal to the public to do or abstain from doing any act in the public interest or change behaviors that "no good" so be better, such as environmental hygiene problems, encourage respect for differences of opinion, family planning, etc.
4. Filanthropy Advertising. Public service ads that sponsored by commercial companies.