Definition of Advertising

Advertising is any form of communication that is intended to motivate a person of potential buyers and sellers to promote a product or service, to influence public opinion, winning public support to think or act in accordance with the wishes of the advertiser. Meanwhile, according to Paul Copley,

"advertising is by and large seen as an art - the art of persuasion - and cans be defined as any paid for communications designed to inform and / or persuade." 

Where advertising is an art of persuasion and can be defined as communication design and funded to inform or persuade. From some of the above understanding, the ad is basically a means of communication used by communicators in this case the company or manufacturer to convey information about the goods or services to the public, especially its customers through a mass media. In addition, all ads are created with the same goal which is to inform and persuade consumers to try or follow what's in the ad, can be a consuming activity of products and services offered.