Sprite’s Liquid Freedom - Pick Up Truck (China)
Title: Pick Up Truck (China)
Agency: O & M
Director: Josh Taft
DOP: Flavio Labiano
This ad depicted a group of youths that were in the truck, through the wilderness, and they looked hot. Then one of them share the Sprite and then they drink Sprite together. After drinking a sprite, one of them jumped the wilderness that once turned into water. Then his friends soon follow and jump into the wilderness. Hot desert as if has been a sea of water that is able to treat their hot taste. At the end of this ad, the product is displayed along with the tagline of his Sprite in Chinese.
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