Sprite's Liquid Freedom - Bebaskan (Indonesia)
Producer: Jerome C. Mudha
Location: Indonesia
Title: Exempt
Agency: Ogilvy
Director: Joshua Sutojo
DOP: Purbo
In terms of storyline, this ad was visualized (pictured) with a background atmosphere of fatigue and daytime heat, in the middle of the road is jammed. Where people's emotions on the rise with the chaos that makes these people argue. In the midst of a chaotic event that the ad stars sing and invite those people to sing along with a drink "Sprite". After they drank the atmosphere changed to "refresh" and emotions to be down.
For the lyrics of the song in the ad "Sprites" also has meaning of freshness that is identical to soft drinks, such as a fragment of lyric "Throw gerahmu, get rid of penatmu, water panasmu, pupuskan pusingmu. Free-free gerahmu feel the sensation. Free-free gerahmu plong feel sensation. " In addition to songs that have a freshness of meaning tucked also contain elements of educational meaning in life, like a fragment of lyric "Who said life was easy as envisaged. Life was never always like that in like that to expect. What is life if no problems are always there. " Lyrics of the song in this ad not just as a "sweetener" but has relevance to a product soft drinks. And this ad is good because it can be said not just selling products, which are commercial but there are educational elements in a fragment of lyric. Music used music also typical Indonesian consumer ears of music that "smell" the rhythm of dangdut.
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