Advertising on the Web

Opinion of those present, advertising on the Internet is just moving the place of advertising media from print or electronic media always, to a more interactive online media. The advertisers and site owners now most still have a mind that advertise on the Internet will be the same results with advertising in traditional media.

Though there are many unique features that exist in advertising on the web. In addition to more attractive, advertising on the web is also more interactive. You can know the exact effectiveness of an ad that you plug in your specific web, for example, how many visitors view your ad, or how many clicks your ad.

For online publishing sites, includes banner ads in addition to providing benefits also will be increasingly easy to do. Currently using a variety of ad management software available, installation and removal of advertising can be done automatically. No more trouble and hassle to set installation and removal of an ad banner. Often also the owner of the site set high prices for advertising on its site, and shows a series of hit rate numbers or page views are great to express how great the visitor traffic on their sites. It's hit and page view numbers that large can show that a large number of visitors on the site, but not always the case.

Hits can be interpreted as a demand for an item from a web server. For example, if visitors call a page with four pictures, it will produce five hits: one for pages, and 4 for the drawing. For that, the hit is not a good guide to measure traffic on a website, because it does not show the actual number of visitors.

Page View is defined as the number of accesses a web page. Unlike hits, page views only count the number of times a page is accessed, while the hit count all the elements that exist in a page, including pictures. But the page view also becomes very difficult to measure, because the page also includes a frame that divided it into several parts.