Saturday, April 16, 2011

Ads Price on the Web

There are many ways of counting which can be applied to advertising on the Internet. One way is to use the system cost per thousand impressions (CPM). This means ads sold on every thousand impressions obtained. Of course, CPM ads will also be determined by the position occupied by the ad.

CPM is a method commonly used by the Internet marketing field to determine the price of a banner ad on the Internet. Sites that contain advertisements will ensure that advertisers will get a number of impressions (the number of times an ad banner is downloaded and possibly seen by visitors). Then set the price based on the loading of the ad impression guarantees amount multiplied by its CPM rate.

For example, a site that has a CPM rate $ 25 and guarantees 600,000 impressions will charge $ 15,000 (the count is $ 25 x 600). This means every 1000 impressions gained advertisers must pay for $ 25.

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