However, some shortcomings of the ad-server that already exist, could still be eliminated with some new technology from the world of open source. Open source-based advertising application itself already quite advanced. So sophisticated that we can recognize the user's geographic, demographic, language of instruction, to the discourse that is warm. Yes, now the technology has reached the stage of semantics. Where an entity can recognize the language and sentiments of comments from the page of a website. Everything can be arranged simply by adding several sections of programming on the site.
To satisfy curiosity, so I was looking to create a modular PHP-based ad-servers in the full version, call it by the term high-scale ad-server. So that the aspiration to be able to support the local advertisers do an online campaign with the optimum can be realized immediately. Once found, a few tested. The result is a modular can work pretty good although sometimes still not stable. But unfortunately, the technical obstacles are still surrounding the reliability of existing applications. The constraints that appear to be in around issues of efficiency, compatibility, and synchronization between modular.
So what's the point of ad-servers with high-concept of this scale? That's where we can configure a variety of media strategy planning in accordance with the needs of campaign. In short engine for online media planner.
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